Loot Is Growing…

We are seeking a talented and energetic Digital Marketing Manager to join our Marketing team. This is a mid-level position and will report directly to the Creative Director. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing strategies to enhance brand awareness, drive online traffic, generate leads, and increase customer engagement. You will work closely with the marketing team and other departments to create effective digital campaigns that align with our company’s goals and objectives.

Our culture at Loot provides a welcome home for passionate, authentic and innovative servant leaders. We are a warm hearted team of design geeks and process nerds, continually striving to perfect our offerings and better improve our service. No detail is too small to mind and no occasion is too small to celebrate. (After all, that’s why we’re here!)

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote our event rental services, increase brand visibility, and help fill the prospect pipeline.
• Plan, implement, and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, and display advertising.
• Conduct market research and analyze customer insights to identify target audience segments, their preferences, and behavior, and tailor marketing efforts accordingly.
• Monitor and analyze key performance metrics to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
• Collaborate with the marketing team to create engaging and compelling content for digital platforms, including website, blog, social media, and email newsletters.
• Manage social media accounts and develop strategies to increase followers, engagement, and conversions.
• Stay up to date with the latest digital marketing trends, tools, and best practices, and apply them to enhance campaign performance and drive innovation.
• Work closely with cross-functional teams, including sales, operations, and design, to align digital marketing efforts with business objectives and ensure a consistent brand message.
• Utilize marketing automation tools and customer relationship management (CRM) software to streamline processes, nurture leads, and enhance customer experiences.
• Collaborate with external agencies, freelancers, and vendors to execute digital marketing initiatives and ensure timely delivery of projects.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field. A relevant certification in Digital Marketing is a plus.
• Proven work experience as a Digital Marketing Manager or in a similar role, preferably in the events or hospitality industry.
• In-depth knowledge of digital marketing channels, including SEO, SEM, SMM, email marketing, content marketing, and display advertising.
• Strong understanding of web analytics tools (e.g., Google Analytics) and the ability to analyze data and derive actionable insights.
• Proficiency in social media management platforms and experience in running successful social media campaigns.
• Familiarity with marketing automation tools, CRM systems, and content management systems (CMS).
• Creative mindset with excellent written and verbal communication skills.
• Strong analytical and problem-solving skills, with the ability to think strategically and adapt to changing market trends.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Attention to detail and a commitment to delivering high-quality work.
• Up to date with the latest industry trends, techniques, and best practices in digital marketing.