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Alex Cooper’s The UNWELL at SXSW

Alex Cooper, the powerhouse behind the wildly popular podcast Call Her Daddy, made waves at this year’s SXSW with her pop-up event, UNWELL at Big Al’s. A celebration of her bold brand, this community-driven space brought together fans and curious minds alike for a weekend of connection, conversation, and unapologetic authenticity.

Foster took charge of the look, infusing that signature Texas warmth with a cool blend of modern vibes and vintage flair. It was the perfect backdrop for Alex’s Unwell community—a space where being unapologetically yourself is the whole point. The event was a true SXSW highlight, with attendees getting a taste of Texas charm and the unfiltered realness Alex is known for.

CREDITS

Production + Design: @fosteratx, Fabrication: @avec_mode, Venue: @1102east, Rentals: @lootrentals  @premiereeventstx  @moontowerrentals @misc.rentals @strongeventsatx, Florals: @gypsyfloral Draping: @strongeventsatx, Barteam: @_ingoodfaith, Photobooth: @homesteadphotoboothco, Tattoos: @epic.entertainers, Skeeball: @gameplanentertainment, AV: @atxeventsystems, Bandanas + Tees: @rawpaw Brand Partners: @saintjamesicedtea  @lobos1707  @carbonefinefood  @titosvodka   @topochicousa  @lazarusbrewing  @nadcburger @wolfandwheatatx @madein, Photography: @constanzaulloacolina (digital) + @stephanie_gutierrez (film)

Category
Austin, Corporate + Brands

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