10 Years of Loot
Summing up 10 years in 800 words or less is not easy. But neither is riding the waves of small business for this long, so I’ll give it a shot.
In October 2010, Anna was planning her wedding in Austin and I was a recently converted stay-at-home mom doing all the things with two toddlers in tow while living in Fort Worth. Somewhere between the lines, Anna and I were connecting on a deeper level as friends and sisters-in-law finding passion in similar shared loves like the history of vintage items and shopping estate sales. We joined forces to collect items that she couldn’t find in traditional rental companies and started accumulating all the vintage flatware, glassware, plates and decor she visualized for her speakeasy style wedding. At the end of the day we would get locked into long discussions spurred on by questions such as what’s married life like? What do we want to do with our lives moving forward? What are we going to do with all of these treasures after the wedding?
Later in our story, in a car ride together, I brought up that I’ve come up with an idea for all the items we’d been collecting. Anna finished my thought by saying, “We should rent it!” Days later, I wake from a dream and can’t wait to tell Anna I figured out the name, Loot, to encompass the idea that we are curating and collecting treasures. In February 2011, we filed the name with the state and the business is born.
After we posted a static splash page of a website, an Austin caterer stumbled upon us and wanted to rent from our garage storage collection. The event needed five pieces of mismatched vintage china for each of their 300 guests. We only had 75 plates at the time and needed to scramble to secure the additional 1425 pieces in about a month. Thanks to our two moms for loaning us the funds to get started on securing every piece of vintage china we could get our grubby hands on in Austin and Fort Worth and everywhere in between.
After successfully meeting our goal in a very short time span to supply all the pieces for the order, we felt so damn accomplished being able to say we were successful with our first event of many to come.